Video is one of the five levels of the Digital Ninja School.
CORE REQUIREMENTS: You must master the following core areas to earn a belt in this category:
- Shooting Video. As with writing and photography, shooting video is a storytelling craft all its own that involves much more than simply pointing a lens, and pushing a ‘record’ button. Learn how to master the art of filming a compelling story in ways that writing and pictures can only scratch the surface on. Training Links.
- Editing Video in Syndicaster. Syndicaster is the web-based platform we use to edit and publish videos to our websites. Knowing the fundamentals of how to upload and edit your own videos as well as curate videos from other JRC newsrooms in Syndicaster is an important skill to master for all staff. Training links.
- Choosing Video Subjects. We live in an age of journalism where there are multiple ways to report and tell any story. It’s important to know when and how to tell your story, or a part of it, with audio and visual. Some subjects simply aren’t captured best on camera, just like some things are captured best on camera. Training links.
- Photos, Galleries and Slideshows. The internet is a visual medium, and no matter how many YouTube videos populate it, photos are the core of it. Knowing how to upload pictures to the many different platforms you use as a journalist and how to build engaging slideshows and photo galleries is an invaluable skill to arm yourself with in the digital age. Training links.
- Metrics. Like every belt in the Digital Ninja School, you need to know how to measure your work in these skill sets. How many users watch your work. How many page views do your slideshows generate? Training links.
ELECTIVES: You must master at least five (of your choosing) of the following areas, in addition to core requirements, to earn a belt in this category:
- Live Streaming Video. TV newscasters aren’t the only ones who can reach a live audience any more. Thanks to web-platforms like uStream and LiveStream, we can now broadcast news, interviews, forums and just about anything else to our readers, as it happens. The possibilities for how our newsrooms can leverage these tools is endless. Training links.
- YouTube. We edit and publish our staff videos with Syndicaster, but that doesn’t mean we can’t or shouldn’t use YouTube, especially for curating news and features outside of our coverage zone. Training links.
- Video Curation. With Syndicaster, we have access to videos from across all of Journal Register Company. And other video platforms like YouTube and Vimeo enable us to curate and embed videos from all around the world to help illustrate our coverage. It’s important to know how to browse through these immense libraries of video content for adding a richer presentation to our online content. Training links.
- SEO and Promotion. Videos are like any other piece of content on the web. The more it’s title and description is optimized for search engines, and the more you know about how to promote it, the more views it will get – and the more likely it will be to go ‘viral.’ Training links.
- Video with Smart Phones. The cameras on smart phones has come a long way in just a few short years. If you have a smart phone at your disposal, you can speed your pictures to the web without having to even fire up a computer. Master the digital first workflow and this “backpack journalism” skill, and you’ll be among the fastest journalists in the field. Training links.
- Breaking News Video. Video is a crucial component for breaking news events. Know how to film the action as it happens, and how to get it online as fast as possible. If you have a smart phone at your disposal, you can speed your videos to the web even faster. Master the digital first workflow and this “backpack journalism” skill, and you’ll be among the fastest journalists in the field. Training links.
- Voiceovers and Stand-Ups. You’ve seen this skill used by TV reporters for decades. You can do it just as easily with a voice recorder and audio/video editing software. Or even just a camera. Master the ability to weave narrative voice into your work, and you’ll take your video reports to the next level. Training links.
- Final Cut Pro. Syndicaster is a great platform for breaking news and mobile journalism because it’s web-based and easy to use. But some reports require a richer editing program like Apple’s Final Cut Pro to take your work to the next level. You can edit audio and video clips into a single project with transitions, text and other features. Training links.
- iMovie. Syndicaster is a great platform for breaking news and mobile journalism because it’s web-based and easy to use. But some reports require a richer editing program like Apple’s iMovie to take your work to the next level. You can edit audio and video clips into a single project with transitions, text and other features. Training links.
- Audio Editing & Podcasts: Audio is a crucial component of multimedia. It can make or break a video, and there is an increasing amount of people who download and stream podcasts to portable devices for listening in their car, at work and at the gym. Learn how to edit audio and how to publish successful podcasts. Training links.
- Independent Study. Work with your supervisor to identify a different area of training related to this category you want to pursue. Training links.