This course is a core requirement for the Social Media belt.
GET STARTED:
- Steve Buttry – Intro to Digital First Metrics: How do you measure success?
- Facebook Insights Help Center
- Bit.ly
- Klout
AVAILABLE COURSES:
- Digital Ninjas – Intro to metrics workshop by Steve Buttry (2/29/12)
FROM DIGITAL FIRST MEDIA:
- Karen Workman – Bit.ly and QR Codes
FROM POYNTER:
- How journalists are using metrics to track success of Tweets
- Bitly data shows best times to post links to Facebook, Twitter and Tumblr
MORE RESOURCES:
- Phil Mershon – 6 ways to measure your social media results
- Ben LaMothe – Establish Important Social Media Metrics Early On
- Reynolds Journalism Institute – Measuring success of audience engagement
Recommend a link or resource for students of this material: cmarch@journalregister.com
