This course is a core requirement for the Digital Publishing belt.
GET STARTED:
- Steve Buttry – Intro to Digital First Metrics: How do you measure success?
- Slideshow by: Chris Stanley, Journal Register Company
- Omniture (ask your supervisor for Omniture login credentials)
- Omniture – support
- Bit.ly
- Bit.ly – support
AVAILABLE COURSES:
- Digital Ninjas – Intro to metrics workshop by Steve Buttry (2/29/12)
FROM DIGITAL FIRST MEDIA:
- Chris Stanley – Using Omniture dashboards to share analytics with newsrooms
- Chris Stanley, Kelly Metz, John Berry – Web metrics webinar
- Andy Stettler – Measuring the effectiveness of timeline tools with bit.ly bundles
FROM STEVE BUTTRY:
FROM NIEMAN JOURNALISM LAB:
MORE RESOURCES:
- Omniture – Glossary of Terms
- 10,000 words – The Journalists’ Guide to analytics
- Patrick Glinski – Introduction to web analytics for journalists
- Mashable – How to get the most out of Google Analytics
TRY THESE:
- Omniture ClickMap Tool (log in to Omniture before clicking)
- Bit.ly Sidebar
- Bit.ly Bookmarklet
- Bit.ly Preview for FireFox Browser
- Google Analytics
- Google Analytics – support page
- Six Revisions – 10 promising free web analytics tools
TRY THESE MOBILE/PAD APPS:
- SiteCatalyst
- Top 5 web analytics apps that are better than Google Analytics
- ClickyTouch
- Analytics App
Recommend a link or resource for students of this material: cmarch@journalregister.com
